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Industry Insights

The latest research, news and expert opinion keeping you up to date on DTP industry innovation.

News

Pharma’s Reputation Could Get a Boost If Digital Health Services Become the Rule, Not the Exception

Pharma’s Reputation Could Get a Boost If Digital Health Services Become the Rule, Not the Exception A new survey conducted

Press Release

ixlayer Expands Access to Evidence-Based Dermatological Care Nationwide

ixlayer Expands Access to Evidence-Based Dermatological Care Nationwide Patients Can Now Connect with Expert Clinicians through the SkinLink Platform to

Blog

After Awareness: Turning DTC Marketing Into Actionable DTP Experiences

After Awareness: Turning DTC Marketing Into Actionable DTP Experiences For decades, direct-to-consumer (DTC) marketing has been a mainstay in pharma.

News

Fierce Reports 75% of Consumers Are Interested in DTC Drug Sales

Three-quarters of consumers are interested in DTC drug sales — but even more still have concerns A recent survey reported

News

MM+M Highlights What’s Next for Pharma—And Where ixlayer Fits

MM+M Highlights What’s Next for Pharma—And Where ixlayer Fits In a recent piece for MM+M, the publication’s “Healthcare Huddle” series

News

Pharmaceutical Executive Highlights ixlayer Survey Findings on the Rise of Direct-to-Patient Programs

Pharmaceutical Executive Highlights ixlayer Survey Findings on the Rise of Direct-to-Patient Programs Pharmaceutical Executive recently featured ixlayer’s latest survey of

News

Solli Covers ixInsights 2025: What Patients Really Expect and How Pharma Can Deliver

Solli Covers ixInsights 2025: What Patients Really Expect and How Pharma Can Deliver A new study from ixlayer and Ipsos

News

MediaPost Reports on ixInsights 2025 Study That Finds Patients Want Pharma More Involved in Digital Health

MediaPost Reports on ixInsights 2025 Study That Finds Patients Want Pharma More Involved in Digital Health A new study from

News

HealthPopuli Highlights ixlayer and Ipsos Findings on What Patients Expect from Pharma

HealthPopuli Highlights ixlayer and Ipsos Findings on What Patients Expect from Pharma In a recent article, HealthPopuli explored key findings

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