Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2025 for a quick interview about the current and future state of pharma marketing.
MediaPost Highlights Need to Move From Awareness to Action “Pharma Ads Losing Effectiveness? Try Direct-To-Patient
Pharma’s Reputation Could Get a Boost If Digital Health Services Become the Rule, Not the
ixlayer Expands Access to Evidence-Based Dermatological Care Nationwide Patients Can Now Connect with Expert Clinicians
After Awareness: Turning DTC Marketing Into Actionable DTP Experiences For decades, direct-to-consumer (DTC) marketing has
MediaPost Highlights Need to Move From Awareness to Action “Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs” A recent MediaPost article
Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2025
Pharma’s Reputation Could Get a Boost If Digital Health Services Become the Rule, Not the Exception A new survey conducted
