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Industry Insights

The latest research, news and expert opinion keeping you up to date on DTP industry innovation.

News

MM+M Highlights What’s Next for Pharma—And Where ixlayer Fits

MM+M Highlights What’s Next for Pharma—And Where ixlayer Fits In a recent piece for MM+M, the publication’s “Healthcare Huddle” series

News

Pharmaceutical Executive Highlights ixlayer Survey Findings on the Rise of Direct-to-Patient Programs

Pharmaceutical Executive Highlights ixlayer Survey Findings on the Rise of Direct-to-Patient Programs Pharmaceutical Executive recently featured ixlayer’s latest survey of

News

Solli Covers ixInsights 2025: What Patients Really Expect and How Pharma Can Deliver

Solli Covers ixInsights 2025: What Patients Really Expect and How Pharma Can Deliver A new study from ixlayer and Ipsos

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MediaPost Reports on ixInsights 2025 Study That Finds Patients Want Pharma More Involved in Digital Health

MediaPost Reports on ixInsights 2025 Study That Finds Patients Want Pharma More Involved in Digital Health A new study from

News

HealthPopuli Highlights ixlayer and Ipsos Findings on What Patients Expect from Pharma

HealthPopuli Highlights ixlayer and Ipsos Findings on What Patients Expect from Pharma In a recent article, HealthPopuli explored key findings

News

Fierce Pharma Highlights How Direct-to-Patient Programs Are Becoming Standard Practice

Fierce Pharma Highlights How Direct-to-Patient Programs Are Becoming Standard Practice Fierce Pharma recently spotlighted findings from ixlayer’s latest survey of

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Pharma’s Next Move: What 2025 Survey Data Reveals About the Future of Direct-to-Patient Programs

Direct-to-patient (DTP) programs are no longer experimental. According to a new 2025 survey conducted by ixlayer and The DHC Group

Blog

Recap: Peer-to-Peer Lunch at Fierce Pharma Week – Building Direct-to-Patient Programs That Work

Recap: Peer-to-Peer Lunch at Fierce Pharma Week – Building Direct-to-Patient Programs That Work At this year’s Fierce Pharma Week, ixlayer

Press Release

New ixlayer Survey Finds 73% of Pharma Leaders Are Running or Planning to Launch a DTP Program in the Next Year, and Half Say DTP Will Be Standard Practice Within Five Years

New ixlayer Survey Finds 73% of Pharma Leaders Are Running or Planning to Launch a DTP Program in the Next

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