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Industry Insights

The latest research, news and expert opinion keeping you up to date on DTP industry innovation.

Video

Fierce Pharma interview

Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2024

Blog, News

Remote CBC Testing Strengthens the Seamless Digital Connection to Care

New remote options for Complete Blood Count tests pave the way for more cost-effective, patient-focused care New remote options for

News

New ixlayer Physician Survey Reveals Overwhelming Support for At-Home Diagnostic Testing

83% of U.S. physicians across specialties believe at-home diagnostic tests help move patients through the care continuum faster, leading to

News

HCPs show cautious support for at-home diagnostic testing

This article was originally published in Medical Marketing and Media (MM+M). Overall, the vast majority of physicians support the incorporation

News

Doctors support growth of at-home testing, survey finds, opening new avenues for biopharma patient outreach

This article was originally published by Fierce Pharma. Physicians don’t mind patients choosing at-home testing options over coming in for

Blog, News

At-Home Lab Testing: Understanding a Physician’s POV

A new ixlayer survey shows a growing consensus on the transformative potential of at-home diagnostic testing to revolutionize healthcare accessibility,

Blog, News

The Patient Journey is Now Digital

Direct-to-patient platforms, including telehealth, digital HCP connection, and multimodal diagnostic testing, have improved accessibility and convenience on their march to

Blog, News

Why Pharma Should Buy, Not Build, a Direct-to-Patient Solution

We surveyed a group of pharmaceutical marketing executives, and over 50% are exploring or preparing a direct-to-patient (DTP) platform, á

Blog

3 Takeaways for Pharma Marketers from Our Discussion with Jessica Greig at Digital Pharma East 2024

3 Takeaways for Pharma Marketers from Our Discussion with Jessica Greig at Digital Pharma East 2024 3 minute read At

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IX Layer Inc.
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