Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2024 for a quick interview about the current and future state of pharma marketing.

MediaPost Highlights Need to Move From Awareness to Action
MediaPost Highlights Need to Move From Awareness to Action “Pharma Ads Losing Effectiveness? Try Direct-To-Patient


