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Resources

Industry Insights

The latest research, news and expert opinion keeping you up to date on DTP industry innovation.

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News

Engaging Patients: Why Pharma’s Direct-to-Patient Approach Should Be Applauded

This article was originally published in Pharmaceutical Executive. Engaging Patients: Why Pharma’s Direct-to-Patient Approach Should Be Applauded Physicians remain central

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January 23, 2025
News

Next gen pharma telemedicine: Pharma moves from click-for-doctor buttons to broader direct-to-consumer healthcare

Early pharma telemedicine began with call-to-action buttons on a few drug brand websites. Two brands specifically – Allergan and Ironwood’s

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January 13, 2025
Blog

Remote CBC Testing Strengthens the Seamless Digital Connection to Care

New remote options for Complete Blood Count tests pave the way for more cost-effective, patient-focused care New remote options for

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December 3, 2024
Video

Fierce Pharma interview

Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2024

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November 17, 2024
Video

ixlayer: The infrastructure and The Experience

Learn how we simplify and accelerate the connection to care

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November 17, 2024
Blog

3 Takeaways for Pharma Marketers from Our Discussion with Jessica Greig at Digital Pharma East 2024

3 Takeaways for Pharma Marketers from Our Discussion with Jessica Greig at Digital Pharma East 2024 3 minute read At

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November 14, 2024
News

Complete Blood Count Test with At-Home Sample Collection is Available for Direct-to-Patient Biopharma Programs through ixlayer’s ixEngage

ixEngage removes barriers to care by accelerating pre-treatment and routine CBC tests used for hundreds of conditions, including asthma, heart

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October 22, 2024
Blog

Why Pharma Should Buy, Not Build, a Direct-to-Patient Solution

We surveyed a group of pharmaceutical marketing executives, and over 50% are exploring or preparing a direct-to-patient (DTP) platform, á

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October 2, 2024
News

ixlayer Launches ‘ixEngage’ a Direct-to-Patient Platform for Biopharma

‘ixEngage’ simplifies and accelerates the connection to care SAN FRANCISCO – September 11, 2024 – ixlayer, a healthcare technology platform serving

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September 11, 2024

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