Taking Retail to the Next Level: Enhancing Customer Relationships With At-Home Testing


In today’s rapidly evolving healthcare landscape, retailers are emerging as key players in the care space. With their widespread presence and deep connection to customers, retailers have a unique opportunity to take their relationship to new heights. That’s where ixlayer comes in, offering a seamless and innovative solution to enhance the retail experience and improve overall well-being.

So, what does the at-home testing process look like for retailers and how can ixlayer help? ixlayer is a platform that allows you to quickly launch self-collection kits at scale. Our platform not only helps drive customers through the testing experience, but it enables you to build a better relationship with them, loops in your own services downstream and keeps customers all within your ecosystem – allowing you to close care gaps. And this entire process is all under your retail brand. Ultimately our goal is to remove barriers that exist between patients and testing. It’s that simple! 

By incorporating self-collection kits into your offering, retailers can deepen the relationship with customers and build trust as a reliable source of healthcare solutions. These kits enable retailers to expand their product portfolio and provide customers with a value add. Whether it’s HbA1C for diabetes, Vitamin D, STI, Thyroid, or cardiovascular sample collection kits, retailers can now offer comprehensive and actionable health insights tailored to individual needs.

With ixlayer, retailers can not only meet the evolving demands of today’s customers but also position themselves as proactive partners in their customers’ well-being journeys. By embracing self-collection kits, companies can transform the retail experience into a holistic health journey, fostering a stronger connection and enhancing the overall customer experience.

So, retailers, it’s time to revolutionize your relationship with your customers. See how seamless the process can be for you and your customers in the infographic below. Together, let’s make healthcare more accessible, convenient and empowering for all.