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Industry Insights

The latest research, news and expert opinion keeping you up to date on DTP industry innovation.

News

MediaPost Highlights Need to Move From Awareness to Action

MediaPost Highlights Need to Move From Awareness to Action “Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs” A recent MediaPost article

Video

Fierce Pharma Week 2025 Interview

Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2025

News

Pharma’s Reputation Could Get a Boost If Digital Health Services Become the Rule, Not the Exception

Pharma’s Reputation Could Get a Boost If Digital Health Services Become the Rule, Not the Exception A new survey conducted

Press Release

ixlayer Expands Access to Evidence-Based Dermatological Care Nationwide

ixlayer Expands Access to Evidence-Based Dermatological Care Nationwide Patients Can Now Connect with Expert Clinicians through the SkinLink Platform to

Blog

After Awareness: Turning DTC Marketing Into Actionable DTP Experiences

After Awareness: Turning DTC Marketing Into Actionable DTP Experiences For decades, direct-to-consumer (DTC) marketing has been a mainstay in pharma.

News

Fierce Reports 75% of Consumers Are Interested in DTC Drug Sales

Three-quarters of consumers are interested in DTC drug sales — but even more still have concerns A recent survey reported

News

MM+M Highlights What’s Next for Pharma—And Where ixlayer Fits

MM+M Highlights What’s Next for Pharma—And Where ixlayer Fits In a recent piece for MM+M, the publication’s “Healthcare Huddle” series

News

Pharmaceutical Executive Highlights ixlayer Survey Findings on the Rise of Direct-to-Patient Programs

Pharmaceutical Executive Highlights ixlayer Survey Findings on the Rise of Direct-to-Patient Programs Pharmaceutical Executive recently featured ixlayer’s latest survey of

News

Solli Covers ixInsights 2025: What Patients Really Expect and How Pharma Can Deliver

Solli Covers ixInsights 2025: What Patients Really Expect and How Pharma Can Deliver A new study from ixlayer and Ipsos

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