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Industry Insights

The latest research, news and expert opinion keeping you up to date on DTP industry innovation.

News

HCPs show cautious support for at-home diagnostic testing

This article was originally published in Medical Marketing and Media (MM+M). Overall, the vast majority of physicians support the incorporation

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June 25, 2024
News

New ixlayer Physician Survey Reveals Overwhelming Support for At-Home Diagnostic Testing

83% of U.S. physicians across specialties believe at-home diagnostic tests help move patients through the care continuum faster, leading to

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June 25, 2024
Blog

Embracing the Revolution: Insights from the ixlayer Webinar, Part 2

Key Takeaways from How Pharma Can Leverage At-Home Testing to Maximize Brand and Commercial Success ixlayer’s recent webinar, How Pharma

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June 25, 2024
Blog

Embracing the Revolution: Insights from the ixlayer Webinar, Part 1

Key Takeaways from How Pharma Can Leverage At-Home Testing to Maximize Brand and Commercial Success ixlayer’s recent webinar, How Pharma

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June 20, 2024
Blog

ixlayer: Flexible by Design

A Conversation with ixlayer’s Chief Product Officer, David Yu David Yu has over 25 years of expertise in cultivating digital

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May 21, 2024
Blog

Techno-Empathy and the Marketing Mix

5 Key Takeaways from MM&M Transform 2024 Modern technological healthcare solutions can streamline processes and make the day-to-day requirements of

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April 24, 2024

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