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Industry Insights

The latest research, news and expert opinion keeping you up to date on DTP industry innovation.

Blog

Key Takeaways from the 2025 ixlayer Client Advisory Meeting

In Case You Missed It: Key Takeaways from the 2025 ixlayer Client Advisory Meeting In early March, ixlayer hosted an

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April 29, 2025
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Infographic

ixInsights 2025 Infographic

Pharma’s Role in Improving the Health Experience: Understanding Patient Expectations Patients have become accustomed to digital health, but they struggle

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April 9, 2025
Press Release

ixlayer and Ipsos’ “ixInsights 2025” Study Reveals Consumer Expectations for Digital Health and Pharma’s Role in Enhancing Patient Experience

ixlayer and Ipsos’ “ixInsights 2025” Study Reveals Consumer Expectations for Digital Health and Pharma’s Role in Enhancing Patient Experience Study

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April 1, 2025
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Blog

Key Takeaways from Exploring Best Practices for Biopharma DTP Implementation – Part 2

Key Takeaways from Exploring Best Practices for Biopharma DTP Implementation – Part 2 ixlayer’s recent webinar in collaboration with The

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February 20, 2025
Blog

Key Takeaways from Exploring Best Practices for Biopharma DTP Implementation – Part 1

Key Takeaways from Exploring Best Practices for Biopharma DTP Implementation – Part 1 ixlayer’s recent webinar in collaboration with The

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February 7, 2025
Press Release

ixlayer is Recognized as a Premiere Patient Engagement Startup and Named to the 2025 New York Digital Health 100

ixlayer is Recognized as a Premiere Patient Engagement Startup and Named to the 2025 New York Digital Health 100 ixlayer

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February 6, 2025
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News

Engaging Patients: Why Pharma’s Direct-to-Patient Approach Should Be Applauded

This article was originally published in Pharmaceutical Executive. Engaging Patients: Why Pharma’s Direct-to-Patient Approach Should Be Applauded Physicians remain central

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January 23, 2025
News

Next gen pharma telemedicine: Pharma moves from click-for-doctor buttons to broader direct-to-consumer healthcare

Early pharma telemedicine began with call-to-action buttons on a few drug brand websites. Two brands specifically – Allergan and Ironwood’s

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January 13, 2025
Blog

Remote CBC Testing Strengthens the Seamless Digital Connection to Care

New remote options for Complete Blood Count tests pave the way for more cost-effective, patient-focused care New remote options for

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December 3, 2024

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