Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2024 for a quick interview about the current and future state of pharma marketing.

ixInsights 2025 Infographic
Pharma’s Role in Improving the Health Experience: Understanding Patient Expectations Patients have become accustomed to digital health, but they struggle with fragmented experiences. Patients want integrated solutions that make it