Fierce Pharma publisher Rebecca Willumson caught up with ixlayer’s General Manager of Biopharma, Matthew Walsh, at Digital Pharma East 2024 for a quick interview about the current and future state of pharma marketing.
Next gen pharma telemedicine: Pharma moves from click-for-doctor buttons to broader direct-to-consumer healthcare
This article was originally published in Marketing and Pharma, by Beth Snyder Bulik. Next gen pharma telemedicine: Pharma moves from click-for-doctor buttons to broader direct-to-consumer healthcare Early pharma telemedicine began